Gravitate–Health: Empowering and equipping Europeans with health information for active personal health management and adherence to treatment


Vast amounts of information on medicines is available, especially online, but it is very hard to know what is reliable or even relevant for a specific patient. And, while each medicine comes with a detailed information leaflet, patients often find these difficult to read and understand.

This is an issue because when patients lack important information about their treatments, they may not take them correctly and this can result in further health problems. The OECD (Organisation for Economic Cooperation and Development) estimates that poor medication adherence may contribute to around 200 000 premature deaths in Europe every year.

The aim of Gravitate-Health is to develop a digital health information tool called the Gravitate Lens (G-Lens). As the name suggests, the G-Lens will focus (but not conceal or filter) approved information on medicines and guide patients to understandable, trustworthy, up-to-date information that meets the patient’s needs and fits with their health context and literacy levels. The functionality of the G-Lens will be supported by an open source digital platform.

More broadly, the project hopes to demonstrate that by making information on medicines more accessible and understandable, patients will be more likely to take their medicines correctly, resulting in better health outcomes and quality of life.

All stakeholders relevant to digital health information are involved in the project, including patient representatives, regulators, ministries, digital technology experts and more.

In addition to the open source platform underlying the G-Lens, the project will produce a white paper with recommendations on realistic strategies on the future use of digital services like electronic product information can be used to further minimise the risks associated with incorrect adherence to advice on medicines.

Achievements & News

From relevance to readability: using well-defined ‘personas’ to improve the patient information journey

The GRAVITATE-Health project has devised a set of personas to guide its work on the G-Lens, a piece of open-source software which will help people zoom in to the information on a medicine that applies to them as individuals. ###

Personas are fictional but realistic descriptions of typical end-users of the product based on real-world data. After collecting the raw data from multiple sources, the project partners clustered the end-users based on recurring attributes, merging similar clusters and eliminating irrelevant ones. These segments represent the entire range of diversity represented in the raw data. The result was three end-user groups and six distinct personas: Maria, Filippo, Amalia, Pedro, Peter and Antonio.

From a smoker with IBS to a child with a feeding tube and the sibling of someone with Down’s Syndrome, we meet a diverse group of people whose circumstances represent those of a wide swathe of the population.

The GRAVITATE-Health personas are being used by the project partners to give everyone a common understanding of the end-users of the G-Lens. They are just the first instalment in a suite of user research tools that will be part of a continuous, iterative, living toolkit that will evolve as more data become available.

Find out more


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EFPIA companies
  • Astrazeneca AB, Södertälje, Sweden
  • Bayer Aktiengesellschaft, Leverkusen, Germany
  • Eli Lilly And Company LTD, Basingstoke, United Kingdom
  • F. Hoffmann-La Roche AG, Basel, Switzerland
  • Grunenthal GMBH, Aachen, Germany
  • Janssen Pharmaceutica Nv, Beerse, Belgium
  • Mdsol Europe LTD, London, United Kingdom
  • Mylan Ire Healthcare Limited, Dublin, Ireland
  • Novartis Pharma AG, Basel, Switzerland
  • Pfizer Limited, Sandwich, Kent , United Kingdom
  • UCB Biopharma, Brussels, Belgium
Universities, research organisations, public bodies, non-profit groups
  • Agencia Espanola De Medicamentos Y Productos Sanitarios, Madrid, Spain
  • Agentschap College Ter Beoordeling Van Geneesmiddelen, Utrecht, Netherlands
  • Akershus Universitetssykehus Hf, Lorenskog, Norway
  • Beth Israel Deaconess Medical Center, Inc Non Profit Corporation, Boston Ma, United States
  • Echalliance Company Limited By Guarantee, Dublin, Ireland
  • Hl7 International Fondation, Brussels, Belgium
  • Karolinska Institutet, Stockholm, Sweden
  • Kobenhavns Universitet, Copenhagen, Denmark
  • Oslo Universitetssykehus Hf, Oslo, Norway
  • Rijksinstituut Voor Volksgezondheid En Milieu, Bilthoven, Netherlands
  • Servicio Madrileno De Salud, Madrid, Spain
  • Spms - Servicos Partilhados Do Ministerio Da Saude Epe, Lisboa, Portugal
  • Statens Legemiddelverk, Oslo, Norway
  • The European Institute For Innovation Through Health Data, Gent, Belgium
  • Trinity College Dublin, Dublin, Ireland
  • Universidad Politecnica De Madrid, Madrid, Spain
  • Universita Cattolica Del Sacro Cuore, Milan, Italy
  • Universitetet I Oslo, Oslo, Norway
  • Universitetssykehuset Nord-Norge Hf, Tromso, Norway
  • University College Dublin, National University Of Ireland, Dublin, Dublin, Ireland
Small and medium-sized enterprises (SMEs) and mid-sized companies (<€500 m turnover)
  • Datawizard SRL, Roma, Italy
  • Empirica Gesellschaft Fur Kommunikations Und Technologieforschung Mbh, Bonn, Germany
  • Guardtime Ou, Tallinn, Estonia
  • Himss Europe GMBH, Berlin, Germany
  • Mindview Symvouloi Epixeiriseon Kaierevnas Etaireia Periorismenis Efthynis, Athens, Greece
  • Norsk E Helse As, Oslo, Norway
  • Predictby Research And Consulting S.L., Barcelona, Spain
  • The Synergist, Bruxelles, Belgium
  • Trifork Public As, Aarhus C, Denmark
Patient organisations
  • Forum Des Patients Europeens, 1040, Belgium
Associated partners
  • Datapharm Limited, Leatherhead, United Kingdom
Third parties
  • Synergist Services, Bruxelles, Belgium

NameEU funding in €
Agencia Espanola De Medicamentos Y Productos Sanitarios70 000
Agentschap College Ter Beoordeling Van Geneesmiddelen197 375
Akershus Universitetssykehus Hf282 500
Datawizard SRL402 313
Echalliance Company Limited By Guarantee279 000
Empirica Gesellschaft Fur Kommunikations Und Technologieforschung Mbh534 554
Forum Des Patients Europeens302 725
Frisq Holding AB (left the project)93 338
Guardtime Ou155 156
Himss Europe GMBH268 375
Hl7 International Fondation729 429
Karolinska Institutet429 966
Kobenhavns Universitet126 250
Mindview Symvouloi Epixeiriseon Kaierevnas Etaireia Periorismenis Efthynis124 625
Norsk E Helse As282 500
Open Evidence (left the project)61 107
Oslo Universitetssykehus Hf127 000
Predictby Research And Consulting S.L.295 938
Servicio Madrileno De Salud104 344
Spms - Servicos Partilhados Do Ministerio Da Saude Epe141 000
Statens Legemiddelverk1 325
The European Institute For Innovation Through Health Data293 929
The Synergist91 813
Trifork Public As368 000
Trinity College Dublin314 116
Universidad Politecnica De Madrid740 804
Universita Cattolica Del Sacro Cuore151 813
Universitetet I Oslo1 983 896
Universitetssykehuset Nord-Norge Hf163 750
University College Dublin, National University Of Ireland, Dublin5 875
Third parties
NameFunding in €
Synergist Services157 188
Total Cost9 280 004