EBODAC

Communication strategy and tools for optimizing the impact of Ebola vaccination deployment

Summary

The Ebola virus is a severe and deadly illness that, if left untreated, kills 90% of the people it infects. In 2014, the largest Ebola outbreak since the virus was first discovered occurred in West Africa. The Innovative Medicines Initiative responded rapidly, launching an emergency, multi-million euro call and programme called Ebola+ to tackle challenges in Ebola research, including vaccine development.

The EBODAC project sought to ensure that Ebola vaccines would be accepted by local communities to ensure high uptake of vaccines and maximise protection against the virus. The vaccine that was under development within the IMI EBOVAC projects was a two-dose vaccine regimen, meaning that citizens would have to be vaccinated not once but twice to ensure maximum protection. Stigma surrounding Ebola, a general suspicion of vaccines in the community as well as a negative historical, socio-economic and cultural background meant that vaccine uptake was likely to be a challenge.

As part of the EBOLA+ programme, several clinical trials for the potential vaccine were planned in Sierra Leone. EBODAC supported enrolment in the EBOVAC-Salone study (a phase 2B safety and immunogenicity trial) and the PREVAC study.

The EBODAC project leveraged a strong, local-focused communication strategy to drive uptake. Social scientists and researchers engaged with the community to understand the main fears and potential motivating factors. They learned that the communities where vaccines were to be rolled out were not homogenous so an understanding of the cultural context, the leadership roles, power dynamics and community structure was essential. The communication strategy had to be robust and strong enough to tackle widespread myths, including a belief that the vaccine was a decoy to steal blood from the community to be sold abroad.

The researchers learned that motivators for joining the trial included sacrifice and citizenship, access to healthcare, curiosity and hope for an effective vaccine against Ebola. Knowledge of these motivating factors helped to inform the communications campaign going forwards. Community dialogue was essential and the project used local artists to create posters to highlight key messages, such as one informing people that participation in clinical trials for the new vaccine were entirely voluntary.

Because many African citizens do not have identity cards, biometric testing was necessary to ensure that one person did not receive two doses of the first vaccine instead of receiving the first dose and the second booster. In Sierra Leone, iris scanning and fingerprinting were used, and during the project a new and improved methodology was developed using a handheld iris scanner and a mobile tablet. This was an improvement because the previous system involved having the participant’s face touching a screen, which was not ideal during an infectious disease outbreak. The new mobile tablet and handheld iris scanner were found to be useful for everyone over the age of three. These biometric identification tools were later customised by the WHO for use in their Covid -19 vaccine evaluation study.

To increase the numbers of participants who would come back and receive the second dose, the EBODAC project developed the Mobile Technology for Community Health Platform, a tool that was used to send automated, participant-specific audio message reminders about clinic visits to participants in local languages.

Capacity building and training programmes were rolled out in Sierra Leone to ensure that there were enough skills on the ground to administer vaccines. A mobile training programme sent training modules via pre-recorded audio messages in local languages through mobile phones. The trainee would then listen to the training and use the keypad to respond to quiz questions. One example of a training delivered in this way was a  mental health training programme which trained 50 000 health workers.

EBODAC developed a tool that governments could use to assess their preparedness for Ebola, called the Gap Analysis Tool. It was used by the Ministry of Health in Rwanda ahead of a large-scale Ebola vaccination programme, and was a great success, with 94% of participants returning to the vaccination centres to receive their second dose.

A digital platform called Vxnaid was set up to support vaccine administration and efficient vaccination campaigns in Africa as a result of the EBODAC project. It was later used to support vaccination campaigns against COVID-19.

Lessons learned from EBODAC as a whole were compiled into an online training tool and guidebook.  An educational module for use in public health, medical and nursing schools in the US, Europe, Asia, Latin America and Africa was also developed. More information on EBODAC can be found here.

 

Achievements & News

Of vaccines, rumours and the success of IMI’s EBODAC project

When IMI’s EBODAC project started in late 2014, Ebola had already killed over 8 000 people in just a few short months, most of them in the western African nations of Liberia, Guinea and Sierra Leone. With the outbreak continuing to devastate lives across the region, fear and anxiety were rife, and rumours spread rapidly through local communities.### It was against this backdrop that IMI’s EBODAC project set out to develop a community engagement strategy to enable a clinical trial of a promising new Ebola vaccine candidate. Thanks to the many innovative methods employed, including radio and drama shows, the project is now celebrating its first big success: all of the adults in the trial have been successfully vaccinated. ‘The success of the project wouldn’t have been possible without the public-private partnership nature and the support of IMI,’ said Heidi Larson of the London School of Hygiene & Tropical Medicine, the EBODAC project coordinator. ‘Given the sensitive nature of our trust-building, community engagement, communication and rumour management, it was particularly important that the funding for that dimension of the trial was coming from the public sector rather than the industry. At the same time, the private sector partnership was crucial to the collaboration and the success.’

EBODAC project organises symposium in Senegal

IMI’s EBODAC project is developing strategies and tools to promote the acceptance and uptake of new Ebola vaccines in local communities in Africa. In this context, the EBODAC consortium is organizing a symposium entitled ‘Community engagement, communications and enabling technology in Ebola clinical trials’.  ###The symposium will take place on 20-21 February in Dakar, Senegal. It will gather experts from around the world to discuss communications, community engagement strategies, and technologies used in clinical trials during the Ebola outbreak. Moreover, the event will offer an opportunity to exchange lessons learned, develop recommendations for future trials occurring in outbreak settings and gather insights to develop an open source online training tool focusing on community engagement. Prominent speakers will include Professor Peter Piot, Director of the London School of Hygiene & Tropical Medicine and co-discoverer of the Ebola virus, and Dr Awa Marie Coll-Seck, Senegal’s Minister of Health. The event is by invitation only. If you are interested in attending please contact Valérie Heywood: valerie.heywood@lshtm.ac.uk. 

EBOVAC trial in Sierra Leone starts; boosts local health infrastructure

A clinical trial of an investigational Ebola vaccine regimen is now underway in Kambia, Sierra Leone thanks to the IMI projects EBOVAC1, EBODAC and EBOMAN. ###


Even in the short term, the benefits to the local community of the ‘EBOVAC-Salone’ trial are immense; new facilities had to be built to run the study, including the first emergency room at the local district hospital, and a vaccine storage facility. In addition, the project provides both jobs and training for local healthcare workers, who will also gain valuable experience by working on the trial. In the longer term, the community may also benefit if the vaccine regimen is approved.

Sierra Leone was at the epicentre of the Ebola outbreak, with 14 000 cases and 4 000 deaths, including many healthcare workers.  The vaccine regimen under investigation is a ‘prime-boost’ regimen, in which two doses are given several weeks apart. The first dose ‘primes’ the immune system, while the second ‘boost’ reinforces its effects with the goal of potentially strengthening and optimising the duration of the immunity. The study is notable in that it will evaluate the vaccine regimen’s safety and immune response within the general population of Sierra Leone, including vulnerable groups such as adolescents and children. The vaccine regimen is also in trials in other parts of Africa, Europe and the US.

The EBOVAC-Salone trial is working closely with the IMI project EBODAC, which aims to ensure the prime-boost vaccine regimen is well accepted and successfully deployed. It is doing this by informing local engagement strategies, designing graphical communication aids, deploying technological solutions to increase compliance and uniquely identifying trial participants.

Participants

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EFPIA companies
  • Janssen Pharmaceutica Nv, Beerse, Belgium
Universities, research organisations, public bodies, non-profit groups
  • Grameen Foundation Usa, Washington, United States
  • London School Of Hygiene And Tropical Medicine Royal Charter, London, United Kingdom
  • World Vision International, Monrovia Ca, United StatesThird-party
  • World Vision Sierra Leone, Freetown, Sierra LeoneThird-party
Small and medium-sized enterprises (SMEs) and mid-sized companies (<€500 m turnover)
  • World Vision Of Ireland Lbg, Dublin, Ireland

Participants
NameEU funding in €
Grameen Foundation Usa3 454 516
London School Of Hygiene And Tropical Medicine Royal Charter3 380 903
World Vision Of Ireland Lbg5 318 468
 
Third parties
NameFunding in €
World Vision International2 000 000
World Vision Sierra Leone6 174 970
 
Total Cost20 328 857